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IN THE NEWS
Check out ALL TERRAIN on
TV! - Featuring All
Terrain's Skier's Soothing Kit: The All Terrain Skier's Soothing Kit
provides natural remedies for your next trip to the mountain. It
includes SnowSport Skin Protector, Recovery Rub, Skin Saver Lotion,
Lip Armor lip balm, Aloe Gel Skin Repair.
Study: global warming boosts poison ivy.
Boston Globe/Boston.com May 29, 2006
Click here to read full story
Summer camps worry about mosquitoes, thanks to Triple-E
Boston Globe/Boston.com May 29, 2006
Click here to read full story
FLOOD BONUS: Not only more mosquitoes, but new kinds.
Boston Globe/Boston.com May 19, 2006
Click here to read full story
All Terrain has been selected as “Top Bug Spray” for the 2006 Camping Gear Awards! This annual award and ‘best of’ list is developed in part by the editors of
ReserveAmerica’s publications and by consumers who write testimonials and provide feedback throughout the year.
ReserveAmerica and
Amazon.com will announce this “Best Of” list in early May and will be promoting this through their
websites. There will also be a media release scheduled for early May.
Just as a heads up…this is days from being released, but I’ve attached an “unofficial” media brief of the
2006 Camping Gear Awards.
GEAR AWARDS PDF
MEDIA KIT PFD
Herbal Armor™ Awarded Seal of Approval
All Terrain’s Herbal Armor™ Insect Repellents were recently awarded the National Home Gardening Club’s Seal of Approval for both effectiveness and consumer value. The National Gardening Club has over 600,000 members and publishes “Gardening-How-To” magazine. The club’s members tested the Herbal Armor™ repellents and found them superior in their repelling effectiveness and found the price provided a great value. For more information on the National Home Gardening Club visit
www.gardeningclub.com
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Environmentally Conscious Printing
All Terrain uses natural, soybean oil ink and recycled paper in the printing of its labels, stationary, brochures, flyers and other marketing material. The company is pleased to work with Stuyvesant Press, an eco-friendly printer, in this effort. Stuyvesant Press specializes in using soybean oil ink and prints approximately 90% of all its work on recycled paper.
www.stuyvesantpress.com
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All Terrain contributes to Tsunami Relief Effort through AmeriCares
All Terrain and its employees are contributing to AmeriCares for that organization’s tsunami relief efforts. At AmeriCares’ request, the company is initially donating cash. Americares’ tsunami emergency response effort is currently focusing on medicine and water purification. Over time, they will need secondary products, such as All Terrain’s Insect Repellents, Sunscreens and First Aid products. At that time, All Terrain will contribute product that AmeriCares deem useful.
AmeriCares is a disaster relief and humanitarian aid organization providing immediate response to emergency medical needs, as well as supporting long-term humanitarian assistance programs, for all people around the world, irrespective of race, creed or political persuasion.
www.americares.org
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Best New Products Award
All Terrain won the Silver Medal for best new products at the 2004 Lawn & Gardening Marketing and Distribution Show. Reasons sighted for giving the medal to All Terrain were product quality, pleasing packaging and the company’s environmental consciousness.
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White Mountain Report praises All Terrain’s Herbal Armor™ for Black Flies and Mosquitoes
The White Mountain Report, providing the most up to date information about climbing in New England, reported on the effectiveness of Herbal Armor™ Insect Repellent against mosquitoes and black flies. Excerpts were:
“Bug Dope:
Over the past two weeks, conditions have moved from moderate into the abysmal. If you don’t cover all exposed areas with some sort of bug repellent or netting, you are going to be a very unhappy climber. Now I’m not one to normally push products, but when I find a new insect repellant that seems to work – well, I have to tell you folks. A week ago when Jeff and I were climbing we both sprayed up with bug stuff before we started up. I used my normal Cutter, he used a DEET-less aerosol called Herbal Armor. It was a bit breezy so the bugs weren’t all that bad once we got up on the cliff, but when we got back to our packs 5 hours later they were absolutely brutal. Interestingly enough while they were making me bleed, they weren’t bothering him at all. I went and got some the next day and have been very impressed with the performance.” (1)
“Black Flies and Mosquitoes: Over the past week the black flies have abated somewhat. Thank God… Of course it may be somewhat due to my finding a good bug repellent (Herbal Armor by All Terrain Company.” (2)
The White Mountain Report provides the most up to date information about climbing in New England
NE Climbs Report 1
NE Climbs Report 2 |
All Terrain Supports National Park Rangers
All Terrain has entered into a partnership to support the Association of National Park Rangers (ANPR). ANPR is the organization for the National Park Service workers. They are critical to protecting and promoting the continuous enjoyment of the natural resources of the national parks through education, training, advocacy and public information.
At All Terrain, we believe they are underappreciated and underfunded. The company has donated product to the Association and is contributing 10% of all weborders that designate ANPR
as the environmental organization for All Terrain to give to.
www.anpr.org
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Natural Home highlights Herbal Armor ™ as Best for Eco-Travel
In its Jan/Feb 2005 issue, Natural Home Magazine recommends All Terrain’s Herbal Armor™ as the second best product you can take for Eco-Travel. It states, “Bug repellant is a must for outdoor adventures. All Terrain’s DEET-free Herbal Armor line is made from natural ingredients and uses packaging made from recycled and biodegradable material” (Natural Home Magazine, Jan/Feb, 2005, p.76) Click here to see the recommendation
Natural Home offers today’s health-conscious, environmentally concerned homeowners the information they need to practice earth-inspired living. It is expanding and is about to become Natural Home & Garden. www.naturalhomemagazine.com
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