All Terrain - Mission and History

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Mission and History

All Terrain’s mission is to help people live more active, healthier lives. The company originated when a climber was hiking in Costa Rica and a bottle of DEET-based insect repellent he was carrying leaked. It ate through his backpack and melted the keys on a calculator he was carrying to figure out the exchange rate. After that experience, he came home, researched and developed the natural, yet effective, Herbal Armor™ Insect Repellent. From this humble beginning, All Terrain moved to Sunapee, New Hampshire and now offers more than 50 natural, effective products to help people live more actively.

Who We Are | Mission and History | Our Values | Performance Naturally
Caring About Kids | Join Our Journey

Read about AquaSport in Consumer Reports here

NEW! Just in time for Summer!

Mickey & Minnie Mouse SPF 30 Lotion and Spray

Mickey & Minnie Mouse Herbal Armor Natural Insect Repellent

Thanks to Tony & Jolene Shepherd for sharing this great photo of their kids using Herbal Armor while playing in the backyard!

Have a great photo that you want to share? Submit it to marketing@allterrainco.com or our Facebook page!