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True North Brand Group - Phone: 781-740-4050 Email: susan@truenorthpr.com

 

SUNAPEE, NH─ March 12, 2010─ All Terrain, manufacturers of natural products for those who enjoy an active outdoor lifestyle, announced the expansion of its Kid’s Care Product Line rounding out its advanced line for the young adventurer. 

The new additions include:  KidSport™ SunSprays, Kids All Weather Cream™, Kids Skin Soother Gel™, Kids Eczeam Cream™, Kids Itch and Rash Cream™, Kids Soothing Soap™, Kids Wonder Wash™, and KidSanz™ Sanitizer.  Staying true to the All Terrain belief that nature provides the best protection – the expanded kid’s line is all natural and free from harsh chemicals that can be harmful to young skin. 

“All Terrain takes the individual needs of children very seriously,” said David Kulow, President of All Terrain. “Our mission is to provide all natural, healthy solutions that span across the entire family.  We feel it is essential to offer children the best quality protection against the elements while giving parents piece of mind and freedom to enjoy all that nature had to offer.”   

Product Highlights:  

• KidSport SPF30 and SPF15 Sprays offer broad UVA/UVB ray protection in convenient, easy to use pump spray bottles.  Oxybenzone-free, avabenzone-free  and nannoparticle-free.

• Kids All Weather Cream™ is all encompassing, offering children superior protection from the drying effects of sun (SPF30), wind and cold weather while aiding in the prevention of cracked or chapped skin. 

• Kids Eczeam Cream™ protects and relieves eczema skin irritations and provides relief from related itching. 

• Kids Skin Soother Gel™ helps relieve dry, chapped or cracked skin while blending a first aid component to protect cuts, scrapes and burns. 

• Kids Itch and Rash Cream™ relieves the itching and discomfort from rashes, insect bites, poison ivy and minor skin irritations. 

• Kids Soothing Soap™ eases dry, itchy or irritated skin

• Kids Wonder Wash™ is a gentle, all purpose soap that is pH neutral, biodegradable and concentrated.  It is available in Fragrance Free or Peppermint.

• KidSanz™ Sanitizer naturally kills 99.9% of germs and bacteria, while being carbomer-free and moisturizing for the skin. It is available in Fragrance Free or w/Aloe & E for extra moisturizing.

Designed with the specific needs of children in mind and for parents who prefer a natural alternative, All Terrain offers a complete line of kids care options that also includes: Kids Herbal Armor Insect Repellent Spray™, KidSport™ SPF 30 Lotion, , and Kidswipes™. 

The new collection of kids’ care products retail between $4.99 and $12.99. They are available online at All Terrain as well as at fine retailers throughout the United States. For media interested in reviewing the product or receiving a sample, please email Susan Lloyd at susan@truenorthpr.com

About All Terrain

Headquartered in Sunapee, New Hampshire, All Terrain sells natural, effective products for active lifestyles, including DEET- free insect repellents, sunscreens, first aid, soaps, sanitizers, kids and pet products. All Terrain continues to develop, test and introduce quality performance products to help people enjoy the outdoors naturally. For more information visit: www.allterrainco.com.

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All Terrain Expands Sunscreen Line With New Oxybenzone-Free Sunscreen Sprays

SUNAPEE, NH, January 26, 2010 – All Terrain, manufacturers of natural products for outdoor enthusiasts, announces today the addition of oxybenzone-free sunscreen sprays – AquaSport™, TerraSport™ and Kidsport™– to its comprehensive line of natural, sunscreen protection products.

These new sprays come in SPF 15 and 30 and like the rest of its sunscreen collection, the new oxybenzone-free spray is designed to provide natural protection from the dangers of UVA/UVB exposure for outdoor enthusiasts of all ages. The entire product line includes specific products formulated for land, water sports or winter sports, as well as sensitive skin and lip protection.

“Although considered a staple in sunscreen products since the 1970s, we believe that oxybenzone is an outdated ingredient for which natural ingredients are just as effective,” said David Kulow, president of All Terrain. “At a time when consumers are cautiously evaluating unnecessary exposure to chemicals, we remain committed to developing products that utilize the natural protective and healing components found throughout nature.”

The active ingredient in All Terrain’s new oxybenzone-free sunscreen sprays is a transparent zinc oxide that research shows offers the broadest UVA and UVB protection and is considered safe and effective by the FDA. Like the entire All Terrain sunscreen collection, in addition to being oxybenzone free, the sprays offer the following features:

·              Excellent for sensitive skin, including reduced eye sting for sensitive eye area

·              "No slip - dry grip" so you're ready to go

·              Sweat / water resistance for active lifestyles

 

The new collection of sprays retail for $11.99 to $12.99 and are available online at www.allterrainco.com as well as at fine retailers throughout the United States. For media interested in reviewing the product or receiving a sample, please email Mark Tedeschi at mark@truenorthpr.com.

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About All Terrain: Headquartered in Sunapee, New Hampshire, All Terrain sells natural, effective products for active lifestyles, including DEEt-free insect repellents, sunscreens, first aid, soaps, sanitizers, kids and pet products. All Terrain continues to develop, test and introduce quality performance products to help people enjoy the outdoors naturally. For more information visit: www.allterrainco.com.

 

All Terrain's products are never tested on animals.

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