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Company Mission
All Terrain's primary mission is to sell quality "Natural Remedies for Outdoor Enthusiasts." Environmentally conscious, All Terrain's products have all natural ingredients and their packaging is made from recycled material, recyclable and/or biodegradable. All Terrain strives in the long-term to operate in a "net zero consumption" manner (we have a long way to go on the front.)
An equally important mission is to increase awareness of environmental issues and to promote environmental conservation so that future generations can enjoy the same natural beauty we enjoy. We circulate a newsletter, Tread Softy, which discusses environmental topics and suggests how one can optimize their outdoor experience while minimizing the impact. All Terrain partners with like-minded retailers, its Environmental Partners, to increase awareness and education.
As part of our initiatives, we work closely with Environmental Groups, see the Environmental Page for more information.
In addition, All Terrain sponsors and supports selected environmentally oriented, outdoor events. The goal in supporting these events is to increase consumer awareness of environmental issues and to promote active involvement in environmental protection. All Terrain greatly appreciates your helping us accomplish our mission. Please tread softly.
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Company History |
All Terrain was started in 1996 when its founder, Todd Hakanson, was hiking in Costa Rica. A bottle of DEET insect repellent he was carrying in his backpack leaked. It ate through his backpack and melted the keys on a calculator he was carrying to figure out exchange rates. Worrying what the DEET was doing to his skin, he began to research the effect of DEET upon his return to the United States. What he found scared him so much that he developed an all-natural insect repellent formula. This formula, Herbal Armor Insect Repellent, is a synergistic blend of five essential oils, which is microencapsulated for release over time. Clinical research at the University of Guelph, in Toronto, indicates that Herbal Armor is 100% effective for over two hours, over 95% for three hours and over 77% effective for four hours.
The company headquarters were moved to Sunapee, NH in 2002. The product line has expanded from its modest clinically tested, DEET-free insect Repellent beginning to now encompass “Natural Remedies for Outdoor Enthusiasts.” All Terrain continues to develop, test and introduce quality performance products to help people enjoy the outdoors naturally. Look for new products.
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